In her post-college one-child years, Lindsay was a business to-business journalist covering health care.
Three children and…well, let’s just say a few years- later, she’s the Manager of Business Development for Fishbone Marketing, a blogger, and an advisor to companies seeking in-the-trenches feedback.
When she loves or is fascinated by a brand, the wheels begin turning. Nothing’s more thrilling to her than generating new ideas and placing moving parts.
She’s a writer by trade, but with the natural leanings of a marketer.
Lindsay’s print work’s been featured in the Washington Post and other national publications, but interactive content is her true niche.
Background: Technical writing and Journalism. Lindsay translates different market realities and trends to companies, while communicating brand truths to consumer peers.
She’s a hybrid creature. Useful in seeing many sides of the same product branding/supply chain/positioning/performance spectrum, and communicating them to multiple stakeholders.
Superpower: Spotting unusual, yet intriguingly beneficial, business intersections- and assisting in connecting the dots til the lines are clear.
Her personal site is www.rockandrollmama.com.